Our team of marketing experts are ready to inject your organisation with a fresh perspective to improve every aspect of your brand.
Beauty & Aesthetics Marketing
We have years' worth of experience helping aesthetics brands and businesses engage with their audiences and grow.
Whether you’re a business launching a new aesthetics product or service or an aesthetics clinic offering the very best treatments and solutions we are the digital marketing agency to support you.
Our team of experts have worked with international brands to smaller one-stop-shops and everything in between with our clear and concise strategies delivering just what they need to support their overall business goals.
We have first-hand, up to the minute experience of working with brands, businesses and experts within the aesthetics industry – so we know just how to position you to make noise above the rest and gain real traction whether that’s with fellow peers or consumers.
We have launched products internationally, built websites for clinics, written in depth articles for industry publications and created gated whitepapers around revolutionary treatments – it all just starts with a conversation.
A new range of dermal fillers was ready for UK launch after a culmination of 18 years of research and Pretzel was just the right agency to help UTH Aesthetics Ltd, part of CST Group of Companies, a leading UK pharmaceutical company do it.
Our first goal was to successfully launch it to the UK aesthetics industry, through quality storytelling to leading industry publications and online outlets. The key message? UTH range offered some of the lowest levels of toxicity on the market and an innovative marketing package for practitioners.
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Part of our strategy was to highlight the product’s USPs, including its ingredients that are unrivalled in their quality and its glass syringe delivery system that guarantees no plastic contamination of hyaluronic acid. Something the media and industry experts alike were pleased to hear and talk about.
Once we had achieved success within the aesthetics industry we began our consumer-focused multi-platform digital PR strategy. We told the brand’s story through real life case studies whose appearance and confidence were given a new lease of life with all treatments delivered by a leading and recognised internationally acclaimed aesthetics expert – again giving our stories credibility.
We further utilised the opinions and wealth of knowledge of our aesthetics expert by newsjacking stories, commenting on legislative changes and predicting and then owning the narrative of beauty and aesthetics trends.
During the first project, we achieved 46 pieces of coverage, with 35 links with an average domain authority of 32.
Ready to talk?
We would love to have a conversation about telling your story.
We have expertise in marketing aesthetics clinics and products and can help you stand out in a crowded marketplace.
PR
Whether it’s traditional or digital PR you are looking for our team of PR pros will always deliver original, relevant and creative campaigns that tell your stories. Our creative PR team works alongside our analytical digital team to position your brand as the industry expert - every time.
Digital PR
Pretzel combines reactive PR activity and data-led campaigns to generate relevant PR coverage and backlinks for our clients. Our team can be counted on to deliver creative data-driven digital PR campaigns that earn authoritative, relevant backlinks for your brand.
SEO
SEO can be one of the most effective ways to drive regular new client enquiries. Our team can handle everything from selecting relevant keywords and crafting optimised on-page content and meta tags, to fixing technical website errors and building backlinks.
Paid Advertising
Whereas SEO can take time to see results, PPC can get your brand to the top of search results instantly. Here at Pretzel, we’ll develop the perfect keyword strategy, set up conversion tracking and optimise your landing pages to ensure the ad campaign delivers quality traffic and a great return on investment.
Web Development
A good-looking and user-friendly website is essential for converting new client enquiries into loyal customers. Our in-house developers can handle full website builds to engage your audience, or help improve page speed, site health, and build beautiful landing pages on your current website.
Content Marketing
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience and we have this down to a tee. Buyers and customers today are inundated by more marketing messages than ever before— but our team knows just how to cut through the noise for you.
We approached Pretzel, with an ambition of upping our reach and raising our profile within the press. The team did not disappoint. As a charity, with most staff working on part time hours and working remotely, we needed someone who could meet us, quickly understand us, and then independently act in our best interests. Pretzel delivered on every goal we set out and we have continued to work with them long after our initial project. Lucy Harding, Marketing Manager at The Proud Trust
Case Studies
653,000 coverage views in the first three months
A new range of dermal fillers was ready for UK launch after a culmination of 18 years of research and Pretzel was just the right agency to help UTH Aesthetics Ltd, part of CST Group of Companies, a leading UK pharmaceutical company do it.
Our first goal was to successfully launch it to the UK aesthetics industry, through quality storytelling to leading industry publications and online outlets. The key message? UTH range offered some of the lowest levels of toxicity on the market and an innovative marketing package for practitioners.
Once we had achieved success within the aesthetics industry we began our consumer-focused multi-platform digital PR strategy. We told the brand’s story through real life case studies whose appearance and confidence were given a new lease of life with all treatments delivered by a leading and recognised internationally acclaimed aesthetics expert – again giving our stories credibility.
