If you like the sound of crafting creative digital PR campaigns with clear, tangible results with more bite then we could be the agency for you.
PR & Marketing Campaigns
At Pretzel we relish the chance to get our teeth into PR campaigns. Offering a clear objective and outputs within a focused timescale, PR campaigns mean we can really drill down into what you want to achieve for your business, then deliver it with flair and precision focus.
How we plot out your PR campaign depends on your aims and objectives, so we’ll help you figure that out and provide you with the right measurements and KPIs to prove your campaign’s effectiveness.
Digital PR campaigns are a speciality of ours, we’ll bring creative ideas in abundance. As well as a team of analysts to scrutinise the data and provide you with strong news hooks that will really help your campaign to take off.
No in-house design team? No problem! We can create impactful digital assets, imagery, and video content that’s on brand and delivers your message effectively.
Then it’s over to our media relations team to tell the story and earn those all-important links, ultimately bringing quality traffic to your site and boosting your position in search engine ranking pages.
In November 2021, The Pizza, Pasta & Italian Food Association decided to hold the first ever National Pizza Week. Pretzel was on hand to spread the word via a fully integrated digital PR and marketing campaign.
Partnerships were forged with market-leading brands in the industry, both Papa Johns and Goodfellas sponsored the event and took ownership of some of the creative ideas we generated.
Analysis of sales data showed a huge rise in vegan options for Papa Johns, which led to a focus on vegan offerings, and a campaign for a new fully representative pizza emoji – #EmojiKneaded.
READ MORE
We also teamed up with industry experts to share tips on how to cook the perfect pizza at home, turning your oven into a pizza oven as well as spreading the word on the pizza entrepreneurs that are ‘earning a crust’ through making pizza.
In just one week we were able to secure 438 pieces of coverage and 78 links to the dedicated National Pizza Week website. The average domain authority was 55, demonstrating the quality of the new sites to feature the campaign.
Pretzel also staged a full social takeover of the association’s social media channels which allowed us to engage with numerous brands and thousands of followers, as well as managing the community and ensuring clear, consistent messaging to maximise the reach of our creative content.
Ready to talk?
We would love to have a conversation about telling your story.
Our team can help with every aspect of your campaign, from ideas and strategy to analysis and reporting.
PR
No campaign is complete without a fully functioning press office to field queries and ensure that journalists get the information they need for the duration of your campaign. We’re fast, efficient and will represent your company in a personable and professional way.
Digital PR
Our team benefits from those with both creative and analytical minds, which when joined together form the basis of strong, innovative digital PR campaigns. We generate links and social shares with the ultimate aim of supercharging web traffic, SERP visibility and rankings.
SEO
We’ll help your brand reap the long-term benefits of a digital PR campaign by ensuring your website is setup to make the most of any links generated. We’ll fix any technical issues and select link targets that will have the biggest impact on conversions, whether they’re leads or sales.
Paid Advertising
Paid advertising can be a useful tool for supporting any digital PR or marketing campaigns by increasing brand awareness, or launching an upcoming event, or by driving quality targeted traffic to specific content or products on your website.
Web Development
A high-quality landing page that engages visitors and puts them on the path to conversion is crucial for the success of any PR or digital marketing campaign. Our development team have years of WordPress experience and can quickly create good-looking and high-performance landing pages.
Content Marketing
For a campaign to have maximum impact it needs to work hard across all your channels, and that’s where clever, well-thought-out content marketing comes into its own. Pretzel is always on hand to create video, imagery, digital assets, blogs and more.
We approached Pretzel, with an ambition of upping our reach and raising our profile within the press. The team did not disappoint. As a charity, with most staff working on part time hours and working remotely, we needed someone who could meet us, quickly understand us, and then independently act in our best interests. Pretzel delivered on every goal we set out and we have continued to work with them long after our initial project. Lucy Harding, Marketing Manager at The Proud Trust
Case Studies
3.58million coverage views in two weeks
The national membership body engaged Pretzel’s food and drink PR team to breathe new life into the campaign and generate quality national, regional and broadcast media coverage. The key message? A call to action to encourage consumers to go out and grab a sandwich on the go.
Part of our strategy was to engage high profile brands in the event and work in partnership with them on creating sharable, newsworthy content. This coupled with a series of creative digital PR campaigns examining all aspects of sandwich making/buying ensured a far-reaching multi-platform food digital PR strategy.
During the week of British Sandwich Week, we achieved 123 pieces of coverage with an average domain rating of 58.
