ECOMMERCE AND RETAIL PR AND DIGITAL MARKETING AGENCY
At Pretzel, we are data-driven marketing experts with the creative touch needed to break through in the e-commerce and retail arenas.
Ecommerce & Retail PR & Marketing
No matter how beautifully crafted the products, or how well-known a company, as an ecommerce or retail brand in a crowded marketplace, you can be sure that if you don’t occupy the dedicated interiors pages in national magazines and newspapers, your competitors will. That’s why retail PR is so important and can play a pivotal role in driving revenue.
Home interest brands need to support their marketing strategy with a mix of product placement PR and brand awareness tactics. A one-off advertising campaign won’t get the prolonged exposure you need to increase sales; a continuous push of relevant products to hit key seasons and news hooks, underpinned with informative advice features, will.
Pretzel’s ecommerce and retail team has years of experience working in the home interest sector. We’ve spent time and effort cultivating relationships with interiors journalists. We live by the rule that great contacts, equals great coverage.
Pretzel can help to identify new interior trends and make sure you’re at the forefront of journalists’ minds when they write about them. We’ll assist you in co-creating gorgeous lifestyle photography that’s bang on brief for the home interest media. And we’ll manage your sample log, ensuring you get the column inches or clicks promised in return for products gifted. The results will speak for themselves.
Pretzel was brought on board to help ARRAN Sense of Scotland (formerly ARRAN Aromatics) to communicate its new brand proposition and support its digital marketing strategy. The brief focused on creating an efficient product press office that would grow awareness of the new brand, while generating sales for its new and existing product range.
Another key objective was to raise awareness of Glenashdale, the brand’s second best-selling home fragrance.
Pretzel set about creating a schedule of content to hit all key calendar dates. Gifting for Valentine’s Day, Easter, Mother’s Day, Father’s Day and Christmas was a priority.
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We focused on the brand’s expertise in crafting unique home fragrances right here in the UK. Media relations was underpinned with a blogger outreach strategy to cherry pick the best content creators to fit the brand’s vision.
The result? We generated 500 pieces of coverage with 638 links in 2021. The average domain authority was 39.
Bella, Best, Red, Closer, The Sun, Yahoo, Daily Mail, Heart, Saga, The Daily Record, House Beautiful and My Weekly were just some of the national titles that featured the brand.
The Glenashdale range also appeared in 120 titles.
Ready to talk?
We would love to have a conversation about telling your story.
Whether you need a digital PR strategy to help build links, or a paid campaign to boost sales, we can help.
PR
With your customer profiles in mind, our home interest product placement team will get your products seen in all the right places. We provide a fast and efficient press office service. When journalists come to us, we make sure they get what they need ahead of your competitors.
Digital PR
We’re a team of creative thinkers, building innovative campaigns that generate links and social shares to boost search performance. Don’t just take our word for it, in 2021 we acquired 638 links to arran.com, with coverage shared nearly 20,000 times.
SEO
Our SEO team has years of experience working with e-commerce businesses and can help your brand with everything from keyword research and technical site changes, to arranging product placements and building high authority backlinks.
Paid Advertising
Our paid advertising team can help your brand with everything from strategically boosting product sales and revenue with targeted search and shopping ads to improving brand awareness with creative display and social ads.
Web Development
You can think of your website as a shop window, or product catalogue, it’s vital to immediately capture the attention of potential customers. Our development team can build you an engaging and good-looking website that has a great user experience.
Content Marketing
Engaging your audience with relevant, informative and visually attractive content is what our home interest content marketing team does best. Your channels will be filled with expertly crafted content that incorporates keywords and that draws in customers by answering the questions they’re asking.
We approached Pretzel, with an ambition of upping our reach and raising our profile within the press. The team did not disappoint. As a charity, with most staff working on part time hours and working remotely, we needed someone who could meet us, quickly understand us, and then independently act in our best interests. Pretzel delivered on every goal we set out and we have continued to work with them long after our initial project. Lucy Harding, Marketing Manager at The Proud Trust
Case Studies
638 links acquired
ARRAN Sense of Scotland (www.arran.com) approached Pretzel to bolster its digital footprint, increase brand awareness of luxury products, improve key SEO terms and increase market share, in a very competitive sector. Through a mix of traditional and digital PR we set out to achieve these goals. We more than impressed, with daily coverage continuing to this day – ARRAN now has a very strong presence both on and offline.
