We deliver creative data-led campaigns that get authoritative links and placements to boost your brand awareness, search visibility and web traffic.
Digital PR Agency
Stories can be told in many ways. We help businesses connect with their audiences and boost brand awareness through starting meaningful conversations, developing relationships and creating collaboration opportunities online.
Here at Pretzel, we offer a range of digital PR services that will help make online media and Google alike love you one news story at a time.
Our digital PR agency contains an expert blend of creatives and data-led thinkers that will craft newsworthy content that resonates, so whilst your business earns more widespread media attention across the online landscape, your authority in search engine grows.
ARRAN Sense of Scotland (www.arran.com) approached Pretzel to bolster its digital footprint, increase brand awareness of luxury products, improve key SEO terms and increase market share, in a very competitive sector. Through a mix of traditional and digital PR we set out to achieve these goals. We more than impressed, with daily coverage continuing to this day – ARRAN now has a very strong presence both on and offline.
To reach your audiences, modern businesses need to be competitive in organic search. When customers search for the products or services you offer, you need to rank well. Google’s search algorithm is the gatekeeper standing between you and your customers.
What does Google love? Original, data-driven stories - and that’s just what we do here. We earn enviable media coverage and high-authority links for our client's week in week out.
Why work with team Pretzel? Our team understands SEO, which is first and foremost when it comes to digital PR. We are focused exclusively on earning links to build your authority so you rank higher for the keywords most important to your business.
Our clients enjoy many benefits from our digital PR campaigns, including social amplification, radio and TV spots, even features in traditional media. But the most important results are the ones that influence Google’s algorithm: links.
We approached Pretzel, with an ambition of upping our reach and raising our profile within the press. The team did not disappoint. As a charity, with most staff working on part time hours and working remotely, we needed someone who could meet us, quickly understand us, and then independently act in our best interests. Pretzel delivered on every goal we set out and we have continued to work with them long after our initial project. Lucy Harding, Marketing Manager at The Proud Trust
Our Digital PR Services
Whether you want to build brand awareness and loyalty or increase sales, we're the agency for you.
Got something new and shiny to shout about? We can provide maximum exposure for new products through strategic activity before, during and after launch. We will pluck out the media just perfect for your product and make sure journalists and readers alike buy into your new launch.
This is where our team of creatives get to really showcase their prowess. They bring fresh, innovative and unique ideas to the table to get your brand noticed for all the right reasons. If you want something a little different or daring – we're the digital pr agency for you.
Data / Trend Led Stories
The value of getting a brand featured in a high-authority publication is nearly immeasurable. The lasting power of the link’s association, combined with brand visibility, makes this a victory in digital marketing. Good news is our data-driven team do this on the daily.
We understand the digital landscape, this is what makes us perfect to help business leaders, entrepreneurs, authors, academics, philanthropists and more raise their personal profile to become thought leaders in their industry.
Digital Press Office
Just like traditional PR, it starts with our nose for a great story or angle. Understanding the type of content websites will want to publish and readers will want to read has a certain knack to it – we’ve got it handled here. With a strategic mix of proactive and reactive digital PR – your news will be heard.
Our Digital PR team works alongside the SEO team to identify authoritative and relevant link opportunities that will reach your target audience and boost brand awareness as well as improving search visibility and increasing web traffic.
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